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Więcej informacji o PROMO2 (with CourseMate, 1 term (6 months) Printed Access Card)

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Opis

Created by the continuous feedback of a "student-tested, faculty-approved" process, PROMO 2e delivers a visually appealing, succinct print component, tear-out review cards for students and instructors and a consistent online offering with CourseMate that includes an eBook in addition to a set of interactive digital tools all at a value-based price and proven to increase retention and outcomes. PROMO 2e is written in a concise style with plenty of real-world examples to illustrate the concepts of promotion and give students a glimpse into the industry and the challenges it faces.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Business & management Sales & marketing

• Pełny tytuł: PROMO2 (with CourseMate, 1 term (6 months) Printed Access Card)
• Autor: Thomas O´Guinn
• Język: Angielski
• Oprawa: Twarda
• Liczba stron: 368
• EAN: 9781133626176
• ISBN: 1133626173
• ID: 04449671
• Wydawca: Cengage
• Waga: 902 g
• Wymiary: 274 × 216 × 16 mm
• Data wydania: 09. February 2012

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