Zobacz książki o podobnej tematyce

Powiadomienie o dostępności

Więcej informacji o Social Selling

• Dane szczegółowe
• Opis
• Ulubione w innej kategorii

Opis

As the digital landscape has changed buyers' habits it's increasingly difficult to reach them early enough in their decision-making process using traditional sales methods. Developing relationships with decision-makers through social networks has become an increasingly critical skill - enabling sales professionals to engage early on and 'hack' the buying process. Social Selling provides a practical, step-by-step blueprint for harnessing these specific and proven techniques including:§- How to use networks purposefully to build social trust and create a high quality community§- How to develop real influence and authority in your subject area and connect with change-makers§- How to scale the social selling strategy across an organisation including maturity and investment models, risk and governance, and technology platforms.§Written by Tim Hughes, a thought-leader and renowned practitioner in social selling, and Matt Reynolds, one of the UK's leading technology sociologists, this is essential reading for sales professionals, digital sales directors, and SMEs who want to embrace the power of social selling in their organisation.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Business & management Sales & marketing

• Pełny tytuł: Social Selling
• Autor: Tim Hughes
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 208
• EAN: 9780749478018
• ISBN: 0749478012
• ID: 02976234
• Wydawca: Kogan Page Ltd
• Waga: 326 g
• Wymiary: 234 × 157 × 11 mm
• Data wydania: 03. July 2016

Ulubione w innej kategorii

---

---

---