Zobacz książki o podobnej tematyce

Powiadomienie o dostępności

Więcej informacji o Strategic Brand Management

• Dane szczegółowe
• Opis
• Ulubione w innej kategorii

Opis

In Strategic Brand Management, Alexander Chernev, professor of marketing at the renowned Kellogg School of Management at Northwestern University, lays out a systematic approach to understanding the key principles of building enduring brands. This book presents a cohesive framework for brand management that delineates the unique role of brands as a means of creating market value. Topics covered include designing effective brand strategy and tactics, developing a brand value proposition, managing brand portfolios, cobranding, brand repositioning, brand extensions, brand valuation, and the legal aspects of protecting the brand. Clear, succinct, and practical, Strategic Brand Management is the definitive text on building strong brands.

Szczegóły książki

Kategoria Książki po angielsku The arts Industrial / commercial art & design Graphic design

• Pełny tytuł: Strategic Brand Management
• Autor: Alexander Chernev
• Język: Angielski
• Oprawa: Twarda
• Liczba stron: 216
• EAN: 9781936572304
• ISBN: 9781936572304
• ID: 10816847
• Wydawca: Cerebellum Press
• Waga: 717 g
• Wymiary: 235 × 191 × 19 mm
• Data wydania: 15. December 2015

Ulubione w innej kategorii

---

---

---