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Opis

You can examine strategic management with the market-leading text that sets the standard for the most intellectually rich, yet thoroughly practical, analysis of strategic management today. Written by highly respected experts Hitt, Ireland, and Hoskisson, Strategic Management: Competitiveness and Globalization, Concepts and Cases, Eleventh Edition, combines the latest cutting-edge research and strategic management trends with ideas from some of today's most prominent scholars. This is the only text that integrates the classic industrial organization model with a resource-based view of the firm to give you a complete understanding of how today's businesses use strategic management to establish a sustained competitive advantage. A strong global focus and examples from more than 600 emerging and leading companies place ideas into context within an inviting, practical presentation. A wealth of learning features and more than 30 all-new compelling cases examine a broad range of critical issues confronting managers today. Engaging video cases, CengageNOW(TM) online learning tools, and a complete electronic business library help keep your study current and relevant. Strategic Management: Competitiveness and Globalization provides the solid understanding you need to effectively apply strategic management tools and techniques for increased performance and tomorrow's competitive advantage.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Business & management Business strategy

• Pełny tytuł: Strategic Management: Concepts
• Podtytuł: Competitiveness and Globalization
• Autor: Michael A. Hitt, Robert E. Hoskisson, R. Duane Ireland
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 422
• EAN: 9781285425184
• ISBN: 1285425189
• ID: 04773059
• Wydawca: South-Western College Publishing
• Waga: 703 g
• Wymiary: 248 × 189 × 20 mm
• Data wydania: 16. December 2013

Ulubione w innej kategorii

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