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Opis

Operations strategy ensures that operational results coincide with company objectives. The strategic dimension to operations management is realized in the role of the chief operating officer who must respond to market changes. This revitalized new edition of Strategic Operations Management focuses on the four core themes of this vital topic: strategy, innovation, services, and supply. Expertly authored by a team of Europe's top scholars in the field, the text is enhanced by the addition of new case examples with explanatory notes. This truly comprehensive volume underscores the differences between the core theories that underpin operations management. Students taking MBA, MSc and MBM classes on operations management, advanced operations management, and strategic operations management will find this textbook fulfills all their requirements whilst advanced undergraduate classes in these areas will also find the book an essential read.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Business & management Business strategy

• Pełny tytuł: Strategic Operations Management
• Autor: Steve Brown
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 512
• EAN: 9780415587372
• ISBN: 0415587379
• ID: 01202537
• Wydawca: Focal Press
• Waga: 1090 g
• Wymiary: 245 × 190 × 27 mm
• Data wydania: 30. November 2012

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