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Opis

In today's sales environment, upselling is no longer a "nice extra" - for many salespeople, it's become a required part of their sales pitch and is sometimes even built into their quotas. In Upselling Techniques (That Really Work!), Stephan Schiffman provides readers with a complete system for developing and executing successful upselling plans for existing and new accounts without pushing the envelope too far, including useful information that helps salespeople: Increase the size of the average sale; Develop a unique strategic plan for important customers; Position themselves as an irreplaceable business ally; Fend off the competition, hold on to the account...and expand its value over time.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Business & management Sales & marketing

• Pełny tytuł: Upselling Techniques
• Podtytuł: (That Really Work!)
• Autor: Stephan Schiffman
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 192
• EAN: 9781593372736
• ISBN: 1593372736
• ID: 09091603
• Wydawca: Adams Media Corporation
• Waga: 211 g
• Wymiary: 214 × 140 × 15 mm
• Data wydania: 28. February 2005

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