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Opis

There now exists a wealth of tools and techniques that can determine if and how a Web site is providing business value to its owners. This book is a survey of those metrics and is as important to IT executives as it is to marketing professionals.* Jim Sterne is recognized worldwide as a leading Internet business expert and is the author of several Wiley books, including WWW Marketing, Third Edition (0-471-41621-5)* Explains the criteria for building a successful site, surveying the tools, services, techniques, and standards for Web measurement, and fully integrating those metrics with the customer experience* Companion Web site contains links to online tools, resources, and white papers

Szczegóły książki

Kategoria Książki po angielsku Computing & information technology Digital lifestyle Internet guides & online services

• Pełny tytuł: Web Metrics
• Podtytuł: Proven Methods for Measuring Web Site Success
• Autor: Jim Sterne
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 448
• EAN: 9780471220725
• ISBN: 0471220728
• ID: 04888697
• Wydawca: John Wiley & Sons Inc
• Waga: 680 g
• Wymiary: 232 × 190 × 25 mm
• Data wydania: 24. July 2002

Ulubione w innej kategorii

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