Kontakt
Jak kupować
Dostawa
Doradca ds. zakupów
Angielski
71 b
Klienci kupili także
/
Adobe ePub DRM
52.15
zł
/
CD Audio
84.30
zł
/
Miękka
83.38
zł
Companies spend millions of dollars every year trying to court consumers. They invest in flashy advertising, celebrity endorsements, loyalty programs, websites ... you name it. And they spend millions more trying to build their businesses through elaborate relationship management software.The result? Most marketers still arent emotionally connecting with consumers.Sure, their strategies may draw raves, and their ads may win impressive awards at Cannes. They may even raise their brand awareness. But they too often fail to build enduring brand relationships. Put another way: Many marketers are great at wooing a first date with consumers yet lousy at creating a lasting marriage between buyer and brand.Married to the Brand tells the story of what makes profitable brand relationships work through the eyes of the consumer, not the marketer. Packed with stories and compelling discoveries from a worldwide consumer database, this book explores why people bond with some brands and not others.Emotions arent simply warm, fluffy concepts. According to Married to the Brand, which draws on 60 years of Gallup research into consumer psychology, emotional connections can be measured and managed. Married to the Brand shows you how. This is a must-read for profit-obsessed marketers everywhere from the boardroom, where strategies are formulated, to the front lines, where employees live the brand every day.
Informacje o książce
Angielski
Podaruj tę książkę jeszcze dziś
To łatwe
1 Dodaj książkę do koszyka i wybierz „dostarczyć jako prezent” 2 W odpowiedzi wyślemy Ci bon 3 Książka dotrze na adres obdarowanegoMogłoby Cię także zainteresować
/
Miękka
99.61
zł
/
Adobe ePub DRM
29.39
zł
/
Miękka
97.77
zł
Cześć! Jestem Libroamiko, Twój doradca książkowy.
Jak mogę Ci pomóc?