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Advertising is a vital tool used by most companies and institutions to convey their advertising messages and all information about their products, services, and activities. With the proliferation of satellite channels and the evolution of advertising in its various forms and methods, a number of advertisements have emerged that contradict the value system of society, sometimes due to their inclusion of inappropriate images and loud music unrelated to the product. Therefore, this book reviews the principles of professional advertising practice, in addition to identifying the most important ethical issues that have sparked debate among researchers, advertising communicators, and the public. It also addresses the importance of social responsibility in advertising and how to implement it. Furthermore, it provides a detailed overview of the two regulatory frameworks governing advertising practices in Egypt, the extent to which advertising practices align with the value and ethical framework of society, and the various effects of advertising on consumers. Finally, it examines consumer protection regulations in general and specifically in Egypt, and offers a qualitative analysis of advertising practices on Egyptian satellite channels. The book also included a chapter containing the opinions of those working in private Egyptian satellite channels in the field of television advertising broadcasting, and the extent of their preference for establishing an advertising code of ethics to govern their work and their suggestions for improving advertising performance. Thus, the book's chapters provided a comprehensive guide to advertising broadcasting that includes the theoretical principles of ethics and laws and monitors the extent of their application on the ground in private Egyptian satellite channels, in addition to information and opinions from specialists working in private Egyptian satellite channels.