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Advertising and Media

Name: Advertising and Media
Brand: ABD Publishers
SKU: 45074441
Price: 561.98 PLN
Availability: InStock
Author: Himanshu Pant
ISBN: 9789390240210

Himanshu Pant

Język

Angielski

E-book Adobe ePub DRM

Wydawnictwo ABD Publishers, czerwiec 2007

Advertising has become very important part for any product and it has become a multi billion dollar... Cały opis

Kod Libristo: 45074441

313 b

561.98 zł

Dostępna Produkt cyfrowy - wysyłamy od razu

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Advertising has become very important part for any product and it has become a multi billion dollar industry. Every company tries hard to win customers. Creativity is basic thing in this field and that's why this field offers great scope for learning. Understanding the media and the basics of advertising is important for beginners. This book starts with these topics. Advertising is a vast field in itself and contains many topics like understanding consumer behaviour, different promotional activities and campaigns, consumer reactions, marketing and many more. Here we have tried to cover many different aspects of advertising and media with relevant examples. We expect that this book will find its place among the readers and will be a nice reading experience.