Brand Identity Essentials, Revised and Expanded

Brand Identity Essentials, Revised and Expandedoutlines and demonstrates basic logo and branding design guidelines and rules through 100 principles. These include the elements of a successful graphic identity, identity programsand brand identity, and all the various strategies and elements involved. A companys identity encompasses far more than just its logo. Identity is crucial to establishing the publics perception of a company, its products, and its effectivenessand its the designers job to envision the brand and create what the public sees. Brand Identity Essentials, a classic design referencenow updated and expanded, lays a foundation for brand building, illustrating the construction of strong brands through examples of world-class design. Topics include: A Sense of Place, Cultural Symbols, Logos as Storytellers, What is On Brand?, Brand Psychology, Building an Online Identity, Managing Multiple Brands, Owning an Aesthetic, LogoLifecycles, Programs That Stand Out, Promising Something, and Honesty is Sustainable The new, revised edition expands each of the categories, descriptions, andselections of images, and incorporates emergent themes in digital design and delivery thathave developed since the book first appeared.Brand Identity Essentialsis a must-have reference for budding design professionals and established designers alike.