Connecting with the audience and body language

The world has witnessed significant expansion and development in many fields, becoming more advanced, particularly in the area of ??mass communication in all its diverse forms, both visual and audio. Communication tools no longer affect only the individual; they now encompass all members of society across all segments, bridging geographical distances and transforming the world into a small village. Relationships between individuals have evolved considerably in recent years. Numerous communication methods have emerged, differing from traditional methods that were limited to speech alone. Modern technology has played a crucial role in fulfilling many needs that were once considered mere dreams, giving rise to various forms of media, including new media and electronic media. Thus, new media has become vital in the evolution of communication. Everyone communicates better, easier, and much faster. Despite the importance of verbal communication, non-verbal communication, which relies on body language or what is called silent language, plays an important role in the communication process and the delivery of messages. Studies have proven that 55% of communication depends on body language, which is divided into many forms, including gestures, facial expressions, eye contact, clothing and appearance, distance, and smiles. If these forms are used well, they lead to success in the communication process and the achievement of the desired goals of the communication process, thus making communication effective.