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Constructing Nixon's Majority

Name: Constructing Nixon's Majority
Brand: Bloomsbury Academic
SKU: 53973324
Availability: OutOfStock
Author: Frank Kusch
ISBN: 9798216488682

Winning Rhetoric in the Presidential Election of 1972

Frank Kusch

Język

Angielski

E-book Adobe ePub DRM

Wydawnictwo Bloomsbury Academic, październik 2026

This book reframes the 1972 election as a masterclass in political messaging, strategy, and the mani... Cały opis

Kod Libristo: 53973324

Nowość

This book reframes the 1972 election as a masterclass in political messaging, strategy, and the manipulation of national divisions. Drawing on extensive archival research, it reveals how Nixon's campaign reshaped American conservatism, laying the groundwork for modern political polarization. Frank Kusch argues that Nixon's landslide was the product of a carefully orchestrated campaign that capitalized on the fears of a conservative electorate uneasy with the social upheavals of the 1960s. By presenting Nixon as a steady leader amid turmoil, his campaign forged a coalition defined less by polices it championed than conditions it opposed-radicalism, protest, and chaos.