Professional Selling

Professional Selling: A Skill-Building Approach teaches the principles of in-person, remote, and digital selling today through active learning. Discussions of modern technologies, social selling, and sales analytics show students how to combine effective face-to-face and remote selling skills with data-driven strategies. Unlike other texts, authors Aaron Arndt, Nicole Flink, Barb Barney-McNamara, and Rhett Epler organized this book so that students start learning sales skills immediately through exercises, reflection, and discussion. Each chapter offers role-play scenario starters and decision-making scenarios based in the latest research and theory. With this approach, professors will have a ready-to-go resource with many activities to choose from, and students will master their confidence and skills in selling with the latest technologies.Sage Vantage Learning PlatformThis text is offered in Sage Vantage, an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support.Highlights Assignable video with assessment tied to learning objectives and curated exclusively for this text brings concepts to life. Watch a sample video now. NEW! An AI Literacy module prepares students to engage confidently with today's AI tools through an interactive, outcomes-focused experience with minimal instructor lift and no course redesign required. Available exclusively in Sage Vantage and written by professors who teach and publish about AI, the AI Information Literacy, Academic Integrity, and Responsible AI Use integrates video, data driven examples, applied activities, Knowledge Checks, and built-in assessments that help instructors track student understanding. Focused on strengthening critical thinking, the module teaches students how to evaluate AI outputs for accuracy and bias while developing responsible prompting strategies that support academic success without compromising students' intellectual growth.