Universal Methods of Design, Expanded and Revised

This expanded and revised version of the best-sellingUniversal Methods of Designis a comprehensive referencethat provides a thorough and critical presentation of125research methods, synthesis/analysis techniques, and research deliverables for human-centered design. The text and accompanying photos and graphics of this classic resource are delivered in a concise and accessible format perfect for designers, educators, and students. Information can be easily referenced and utilized by cross-disciplinary teams in nearly any design project. This new, expanded edition includes a comprehensive index for referencing. Earlier chapters have beenupdated to include new information on digital design and software for A/B testing, content analysis, and territory maps. The addition of 25chaptersbrings fresh relevance to the text withnew and innovative design methods, such as subtraction and position maps, that have emerged since the first edition.Universal Methods of Designdistills each method down to its essence, in a format that helps design teams select and implement the most credible research methods suited to their design culture.