Changing Organizational Identity

Organizational members support during a change can§be influenced strongly by the degree to which the§company is not going to be the same as it was before.§Indeed, members have a stake in who the organization§is, and they are often quite frantic in their§efforts to avoid losing it. The aim of this book is§to propose and test hypotheses on why organizational§members adhere to some characteristics of their§working organization and feel worried about losing§them. The book does not give checklists or provide§practical recommendations for how to manage a§difficult change in organizations. Instead, it§provides an overview of the debate and notes on§previous relevant studies; it proposes reflections§and discusses the difficulty associated with change§in an organization s identity. Hence, this book is§for the reader who wants to understand the complexity§of the topic to better understand the recommendations§that may be provided to them by other, more§practically oriented studies. In doing so, this book§explains the complexity of the topic to allow the§reader to gain a more comprehensive and far better§informed perspective on change to organizational§identity.