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Książki w języku angielskim > Ekonomia, finanse, biznes i zarządzanie > Biznes i zarządzanie > Sprzedaż i marketing > Marketing internetowy > Data–driven Customer Experience Transformation – Leveraging Technology to Deliver Exceptional Omnichannel Experiences

Data–driven Customer Experience Transformation – Leveraging Technology to Deliver Exceptional Omnichannel Experiences

Name: Data–driven Customer Experience Transformation – Leveraging Technology to Deliver Exceptional Omnichannel Experiences
Brand: Kogan Page
SKU: 44745533
Price: 187.05 PLN
Availability: InStock
Author: Mohamed Zaki
ISBN: 9781398617391

Mohamed Zaki

Język

Angielski

Książka Miękka

Kod Libristo: 44745533

Wydawnictwo Kogan Page, luty 2025

We are living in an experience-driven economy, where the customer's experience is paramount and even... Cały opis

Kod Libristo: 44745533

104 b

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187.05 zł

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We are living in an experience-driven economy, where the customer's experience is paramount and even beloved brands risk losing market share due to a single negative customer experience.

In our technology-led, omnichannel environment, one of the biggest risks for brands is a lack of consistency in their customer experience across digital, physical and social channels. Data-driven Customer Experience Transformation provides insights and frameworks for creating delightful customer experiences across all three channels, by leveraging data and the latest technologies. Using cutting-edge research from the Cambridge Service Alliance, at the University of Cambridge, this book explores the importance of omnichannel customer-centricity across all sectors and takes you on a journey from setting your strategy, through designing and managing your customer experiences in real-time. It explores how AI can be used to identify opportunities and predict engagement, as well as how to use data to understand customer loyalty, forge stronger customer relationships and drive growth.

By combining academic rigour with real-world examples from leading companies such as Microsoft, KFC and Emirates Airline, this book is the ultimate guide to designing and implementing an exceptional data-driven customer experience across all channels, whether you work in B2B, B2C or public services.