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E-Entrepreneurship: Foundations, Practice and the Digital Economy explores the principles and practices of building successful businesses in the digital era, covering entrepreneurial opportunities, business model development, online business operations, digital marketing, financial planning, and emerging technologies such as Artificial Intelligence, machine learning, cloud computing, and data analytics. Designed for students, aspiring entrepreneurs, educators, and business professionals, this book connects theoretical concepts with practical applications, illustrative case studies, and real-world business challenges. It also highlights legal and ethical responsibilities, cybersecurity, customer trust, financial sustainability, innovation, and the social impact of digital ventures. By emphasizing customer orientation, adaptability, continuous learning, and evidence-based decision-making, this book provides valuable insights to help readers transform innovative ideas into sustainable digital enterprises in an evolving global economy.
Cześć! Jestem Libroamiko, Twój doradca książkowy.
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