18 124 680 książek w 176 językach
Jednak się nie przyda? Nic nie szkodzi! Możesz zwrócić produkty nawet do 30 dni
Bon prezentowy to zawsze dobry pomysł. Obdarowany może za bon prezentowy wybrać cokolwiek z naszej oferty.
Nawet do 30 dni na zwrot
This unique book on international business presents a critical review of the role of bounded rationality in internationalization process (IP) research. Corporate internationalization processes have been a subject of scientific debate for several decades. However, it is questionable whether behavioral research insights are sufficiently acknowledged in this academic discipline. Against this backdrop, the author critically assesses the behavioral assumptions of the Uppsala Model, which is commonly considered to be the pivotal approach in internationalization process research.
Cześć! Jestem Libroamiko, Twój doradca książkowy.
Jak mogę Ci pomóc?