Darmowa dostawa dla zamówień powyżej 299,00 zł.

Sprawdzić stan zamówienia

Zostań członkiem wspólnoty miłośników książek z całego świata i zyskaj mnóstwo korzyści. Załóż konto bezpłatnie

Darmowa dostawa z usługą Inpost oraz Orlen od 299.00 zł

DPD Kurier 12.99 zł Poczta Polska 18.99 zł Paczkomat 13.99 zł InPost 12.99 zł Punkt DPD 13.99 zł

Kontakt

Jak kupować

Pomoc

Moje konto

▸ Pusty :-(

Darmowa dostawa dla zamówień powyżej 299,00 zł.

Madboy

Name: Madboy
Brand: Open Road Media
SKU: 08611548
Price: 72.66 PLN
Availability: InStock
Author: Richard Kirshenbaum
ISBN: 9781453258170

Beyond Mad Men: Tales from the Mad, Mad World of Advertising

Richard Kirshenbaum

Język

Angielski

Książka Miękka

Kod Libristo: 08611548

Wydawnictwo Open Road Media, październik 2011

A thrilling and irreverent memoir about the transformation of the advertising business from the 1980... Cały opis

Kod Libristo: 08611548

41 b

72.66 zł

Dostępna u dostawcy Wysyłamy za 9-15 dni

30 dni na zwrot towaru

Klienci kupili także

Der inoffizielle Adventskalender für Fans von Charlie Sheen

Twarda

95.14 zł

Caspar Wenger Richter

Twarda

113.20 zł

Géopolitique du football, 1945-1991 Legat Książka

Miękka

107.08 zł

Formación ética y ciudadana con justicia de género e igualdad social: Reflexiones Susana Zattara

Miękka

45.05 zł

En Algerie. Trois Mois de Vacances, (Ed.1884) F Kohn-Abrest

Miękka

81.99 zł

A thrilling and irreverent memoir about the transformation of the advertising business from the 1980s to today

Richard Kirshenbaum was born to sell. Raised in a family of Long Island strivers, this future advertising titan was just a few years old when his grandfather first taught him that a Cadillac is more than a car, and that if you can’t have a Trinitron you might as well not watch TV. He had no connections when he came to Madison Avenue, but he possessed an outrageous sense of humor that would make him a millionaire.

In 1987, at the age of twenty-six, Richard put his savings on the line to launch his own agency with partner Jonathan Bond, and within a year, had transformed it from a no-name firm into the go-to house for cutting-edge work. Kirshenbaum and Bond pioneered guerilla marketing by purchasing ad space on fruit, spray-painting slogans on the sidewalk, and hiring actors to order the Hennessy martini in nightclubs. They were the bad boys of Madison Avenue—a firm where a skateboarding employee once bowled over an important client—but backed up their madness with results.

Packed with business insight, marketing wisdom, and a cast of characters ranging from Princess Diana to Ed McMahon, this memoir is as bold, as breathtaking, and as delightful as Richard himself.