Kontakt
Jak kupować
Dostawa
Doradca ds. zakupów
Mental Frames and Human Decisions
Determinants of Stable and Unstable Patterns of Decision
Angielski
172 b
30 dni na zwrot towaru
Klienci kupili także
/
Miękka
207.70
zł
/
Miękka
111.28
zł
/
Książka
120.42
zł
/
Miękka
381.25
zł
/
Miękka
166.72
zł
Human decisions are often far from rational. §Although the normative models of decision are still §valid as research frameworks and performance §standards, research consistently showed that neither §the decision patterns are coherent with the rational§normative model nor the decisions seem consistent §enough for a general theory of decision to be §developed. This thesis is focused on the mental §frames or determinants that produce specific §patterns of decision, discussing three main themes: §(1) risk perception, the psychological dimension of §risk, risk preferences and implications on §decisions; (2) cultural determinants, the influence §of the cultural background in the production of §different decision patterns from equivalent decision §problems, and; (3) cognitive determinants, §fundamental factors which influence on decisions §extends beyond cultural differences. The results §show that risk perception is influenced by the time §length of the foreseeable consequences (stealth §risks were perceived as higher threats than §catastrophic risks), with potential relevance to the §fields of Economics, Management, Marketing and §Behavioural Sciences.
Informacje o książce
Angielski
Kategoria
Podaruj tę książkę jeszcze dziś
To łatwe
1 Dodaj książkę do koszyka i wybierz „dostarczyć jako prezent” 2 W odpowiedzi wyślemy Ci bon 3 Książka dotrze na adres obdarowanegoMogłoby Cię także zainteresować
/
Miękka
28.62
zł
/
Miękka
141.31
zł
/
Miękka
55.43
zł
Cześć! Jestem Libroamiko, Twój doradca książkowy.
Jak mogę Ci pomóc?