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Priceless

Name: Priceless
Brand: Oneworld Publications
SKU: 04372080
Price: 57.51 PLN
Availability: InStock

William Poundstone

Język

Angielski

Książka Miękka

Kod Libristo: 04372080

Wydawnictwo Oneworld Publications, czerwiec 2011

In Priceless, bestselling author William Poundstone reveals the hidden psychology of value and explo... Cały opis

Kod Libristo: 04372080

33 b

57.51 zł

Dostępna u dostawcy Wysyłamy za 3-5 dni

30 dni na zwrot towaru

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In Priceless, bestselling author William Poundstone reveals the hidden psychology of value and explores how we react to the most pervasive persuader of all: price. Charting the burgeoning growth of price-consultants who advise retailers from Nike to Nokia, Poundstone shows how behavioural decision theory has revolutionised the pricing strategies of major corporations. Informed by fascinating behavioural experiments and packed with real-life examples, Priceless explains why prices are so important, and the tricks that companies use to sell their goods. It will prove indispensable to anyone who buys, sells, or negotiates.