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Promoting Social Responsibility in Communities

Name: Promoting Social Responsibility in Communities
Brand: LAP LAMBERT Academic Publishing
SKU: 47761203
Price: 169.44 PLN
Availability: InStock
Author: Onu Paul Agada
ISBN: 9786208423506

Onu Paul Agada

Williams Anshima

Język

Angielski

Książka Miękka

Kod Libristo: 47761203

Wydawnictwo LAP LAMBERT Academic Publishing, styczeń 2025

This study investigates the transformative role of public relations in driving corporate social resp... Cały opis

Kod Libristo: 47761203

95 b

169.44 zł

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This study investigates the transformative role of public relations in driving corporate social responsibility (CSR) through the lens of Radio Benue's broadcasting initiatives. By adopting the Two-Way Symmetric Model of Public Relations, the research highlights how Radio Benue effectively integrates CSR into its content, fostering community engagement through collaborations with NGOs, government agencies, and public service announcements. A survey of 382 respondents from Makurdi Metropolis reveals that while these efforts positively impact audience engagement and promote social values, challenges such as programming restrictions, financial constraints, and editorial policies limit broader adoption. This research underscores the potential of radio as a dynamic platform for advancing CSR and provides actionable recommendations to enhance its impact. Radio Benue's journey offers valuable insights into the synergy between public relations and social responsibility, inspiring a model for media organizations to align with community-driven values.