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This important volume offers a comprehensive overview of new approaches to health-related behavior from a self-regulation perspective.§It outlines assumptions on which self-regulation theories are based, discusses recent research and draws out the implications for practice with a particular focus on changing health behavior. Reflecting the notion that health-promoting behavior is goal-directed, chapters consider key factors such as:§social influences§the nature of health goals§health risk behavior§unintentional behavior§maintaining self-control§frustrations in goal striving§maintaining health behavior change.§Self-Regulation in Health Behavior offers a valuable new perspective on health behavior. It is essential reading for MSc students in health psychology, as well as researchers, practising health psychologists and clinical health psychologists.