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Is television a good thing? Yes! It is a key way that people keep up with the changes in the moral culture of modern societies. Not just the tricky ethical issues but the mundane mores which make social life possible. This book uses examples from television programmes - many that you will know and love - to argue that however 'bad' they might be, they show possible ways of living and behaving that audiences can reflect on. By thinking about television through the lens of phenomenology, what we see on the small screen shows us not simply how we should act, but gives us a wide range of possible ways of acting. It shows us what the consequences might be and leaves it up to us what we take from it. The flow of dynamic imagery provides a shared stock of ideas, a 'moral imaginary', that can help to sustain a society that has long outgrown the nation state.