Kontakt
Jak kupować
Dostawa
Doradca ds. zakupów
Television Audiences Across the World
Angielski
141 b
najlepszej
ceny ▸
Nawet do 30 dni na zwrot
Klienci kupili także
/
Miękka
211.33
zł
/
Miękka
136.42
zł
This book is the first to explore the composition of television ratings in a cross-cultural, comparative manner. Using both communication history and the sociology of quantification, Television Audiences Across the World illuminates why the whole television industry, and television audiences themselves, refer to ratings as the main way to represent the television-watching public. It shows how a specific technology, the peoplemeter, has become the 'state of the art' in very different cultural contexts, including major non-Western countries. It analyses how television audience measurement succeeds in homogenizing diverse ways of watching television among different populations, creating 'apparent nations', and at times ignoring entire regions or parts of the population. The chapters in this volume discuss why television audience measurement has become the dominant model for the evaluation of popularity in the post-modern world, the true 'voice of the masses', still powerful in supposedly fragmented societies.
Informacje o książce
Angielski
Kategoria
Podaruj tę książkę jeszcze dziś
To łatwe
1 Dodaj książkę do koszyka i wybierz „dostarczyć jako prezent” 2 W odpowiedzi wyślemy Ci bon 3 Książka dotrze na adres obdarowanegoMogłoby Cię także zainteresować
/
Miękka
44.55
zł
/
Miękka
128.65
zł
/
Miękka
145.41
zł
/
Miękka
24.82
zł
/
MP3
47.41
zł
/
Miękka
82.77
zł
