ABOUT BOOKThis book is an attempt to present a comprehensive blueprint for aspiring entrepreneurs, p...
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ABOUT BOOK This book is an attempt to present a comprehensive blueprint for aspiring entrepreneurs, professionals, and academicians who wish to understand and excel in the luxury catering business and training. It captures the journey from conceptualization to execution, covering every critical aspect such as business planning, financial management, staffing, logistics, menu engineering, marketing, sustainability, modern innovations and future trends. The content of this book is rooted in both practical exposure and academic insight. It reflects real-world challenges and solutions in outdoor catering, particularly in high-end and large-scale events where expectations are exceptionally high and margins for error are minimal. Each chapter has been carefully designed to provide structured knowledge, supported by systematic approaches and operational guidelines. Special emphasis has been given to modern trends such as digital marketing, guest engagement through live stations, sustainability practices, and international catering challenges. These elements are essential for catering businesses to remain competitive in today's globalized and experience-oriented market. This book will serve multiple purposes like: As a guide for entrepreneurs planning to enter the catering industry As a reference for professionals seeking operational excellence As a reference book for students and researchers in hospitality and tourism services ABOUT AUTHORS Dr. Chiranjib Kumar (PhD) - is a distinguished academician, researcher, author, trainer and consultant with a dynamic presence in tourism and hospitality sectorial services and studies. With extensive travel experience and deep cultural engagement, he views tourism as a philosophy and hospitality as a lifelong passion. He has authored more than 32 books including acclaimed academic titles in the field of tourism, airlines, hospitality, and hotel management & catering technology. With vast of experience of almost twenty six years in tourism and hospitality sector, he has been a prolific contributor to research, projects development, and consultancies, and has published numerous research papers, articles, case studies.
Sanjeev Kumar - is a veteran and visionary in the field of catering and hotel management have more than twenty five years of experience. He is an innovator of modern catering trend in India and has helped many well known catering organization in India from scratch to commission and profit making through customer satisfaction. His reflection about catering industry has already documented and published in a book titled "The Stalwart of Catering Industry. He has been remained as founder, COO and director of many well known catering business organisations.
Aditi Choudhary is a renowned academician and author from tourism, travel and hotel management sectorial services. She possessed a vast experience of more than two and half decades in tourism and hotel management education and training and services. She is author of acclaimed academic titles of- Food & Beverage Service; Outdoor Catering & Banquet Management; Ecotourism Planning and Development; Introduction to Tourism & Hospitality. Presently she is associated as professor with The CVM University in Gujarat , India.
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