The Panel

Two top producers can disagree on tape and both be right. This book gives you both answers, with names and dates.

Every Thursday since February 2022, working agents have gotten on a live call to answer other agents' questions. It started as the Top Producer Panel. Today it is the Billion Dollar Panel. In September 2026, Cameron Smith and his team transcribed and indexed the whole archive: 214 panels, 7,397 attributed ideas, 1,437 scripts in the producers' own words, and 879 moments where someone broke from the room.

On April 2, 2026, Pete Middleton gave the panel an urgency close for hesitant buyers. About four minutes later, Cameron pushed back, on the record. The room found the line between fair urgency and pressure. The Panel keeps both names and both positions, so you can watch people you respect disagree and choose what fits your market.

What you will learn

• How producers start the day, and the zero-or-five fight between David Lawson and Mitch Ribak
• Why Craig Lerch calls the expireds nobody else is calling, and how to give a FSBO real value first
• Mitch Ribak's two emails a month, forever, and why every gathering is an interview
• The listing appointment, the overpriced listing, and Matt Battiata's hard line on price
• Whether to chase listings or buyers when the market falls
• The speed-to-lead fight, and David Lawson's eleven-month call to the buyer of your listing
• The panel's rules for AI: let the machine do the consistent part and keep the relationship human

Who this book is for

Listing agents working a shifting market, newer agents who want scripts that have been used in real conversations, and team leaders who train agents. Every idea carries the name of the producer who said it and the month and year, because advice from 2022 and advice from 2026 are two different animals.

Cameron Smith has been licensed since 2009, founded NXTGEN Agent, and hosts the Billion Dollar Panel with Pete Middleton and Mitch Ribak.

Inside the book you'll find a free companion resource, the Panel Script Book: 190 scripts from 33 producers, organized by the moment you need them.