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Speed as a factor for success Our modern industrial society lives life in the fast lane. The catchwords faster , shorter , more powerful reflect what we experience in almost all aspects of our lives. Whether at home or at work, we are constantly on the move and in a rush. In our private lives we find rapid exchange of inf- mation most entertaining and we are fascinated by the wide range of inf- mation that pours in on us from all around the world, mainly via the new media. It gives us the feeling of being a part of the action everywhere and all the time. Seldom are we aware that the only reason this flood of inf- mation, often referred to as overstimulation , does not lead to overkill is that we manage to organize our time effectively. There are many parallels to this in the business world. Here too, a great deal of time pressure is exerted from outside; goals are set ever higher and deadlines become tighter. In other words, demands on our time demand faster reaction. Crucial information travels around the globe across all time zones in a matter of seconds. In fact, instead of CET or CEST, it would make sense to have a single time zone for the worldwide network called GST for Global Simultaneous Time. In business more so than in p- vate life, we are almost constantly online.
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