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VENTURE & LEGACY
Angielski
217 b
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Nawet do 30 dni na zwrot
India is in the middle of its most consequential entrepreneurial moment. Over 112,000 startups, 111 unicorns, and a digital public infrastructure unmatched anywhere in the world yet the textbooks available to Indian students remain largely Western in example and distant in context. Venture and Legacy changes that.Written for students, educators, and practitioners, this book maps the complete arc of entrepreneurship and family business through an Indian lens. It begins with the entrepreneurial mindset creativity, opportunity identification, and the Jugaad philosophy and moves through business model design, legal and financial realities, team building, and the new faces of enterprise: women, social, rural, and deep-tech entrepreneurs. The second half is devoted to India's family businesses the organisations that contribute 67% of GDP yet remain under-studied, examining governance, the three-circle model, succession, and legacy.Every chapter integrates peer-reviewed theory with Indian case studies: Zerodha, Nykaa, Biocon, Tata, Bajaj, Razorpay, Murugappa, and more. Fourteen chapters, 170 citations, 14 case insights.
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