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What happens when consumers stop searching and start delegating decisions to AI agents?
When Machines Shop explores the future of commerce through behavioral economics and game theory. It examines how AI agents will reshape consumer preferences, competition, pricing, marketplaces, and the strategic interaction between buyers and sellers.
As machines increasingly make decisions on our behalf, efficiency alone will not determine who wins. Incentives, information, and market design will shape the outcomes.
The central question is not simply what AI agents can do, but what kind of market we choose to build around them.
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