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This study deals with the variable selection problem§arises in the context of Kansei engineering system§(KES). This problem consists of two sub-problems,§namely affective response dimension selection (ARDS)§and product form feature selection (PFFS). The crux§of the ARRS problem is how to choose suitable§adjectives to describe consumers' affective responses§(CARs), while the PFFS problem aims to pin point§critical product form features (PFFs) that influence§CARs for the product design.