Kontakt
Jak kupować
Dostawa
Doradca ds. zakupów
Marketing 5.0 - Technology for Humanity
Angielski
53 b
najlepszej
ceny ▸
Nawet do 30 dni na zwrot
Klienci kupili także
/
Miękka
83.68
zł
Rediscover the fundamentals of marketing from the best in the businessIn Marketing 5.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world.In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including:* Artificial Intelligence for marketing automation* Agile marketing* "Segments of one" marketing* Contextual technology* Facial recognition and voice tech for marketing* The future of Customer Experience (CX)* Transmedia storytelling* The "Whatever-Whenever-Wherever" service delivery* "Everything-As-A-Service" business model* Internet of Things and blockchain for marketing* Virtual and augmented reality marketing* Corporate activismPerfect for traditional and digital marketers, as well as students and teachers of marketing and business, Marketing 5.0 reinvigorates the field of marketing with actionable recommendations and unique insights.
Informacje o książce
Angielski
Podaruj tę książkę jeszcze dziś
To łatwe
1 Dodaj książkę do koszyka i wybierz „dostarczyć jako prezent” 2 W odpowiedzi wyślemy Ci bon 3 Książka dotrze na adres obdarowanegoMogłoby Cię także zainteresować
/
Twarda
110.43
zł
/
Miękka
93.38
zł
/
Miękka
121.86
zł
/
Miękka
112.06
zł
Cześć! Jestem Libroamiko, Twój doradca książkowy.
Jak mogę Ci pomóc?