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Needs-Based Market Segmentation Strategies

Name: Needs-Based Market Segmentation Strategies
Brand: Van Rye Publishing, LLC
SKU: 39198328
Price: 54.16 PLN
Availability: InStock
Author: James R. Taylor
ISBN: 9781734034486

James R. Taylor

Język

Angielski

Książka Miękka

Kod Libristo: 39198328

Wydawnictwo Van Rye Publishing, LLC, grudzień 2021

Wouldn't it be great if you had a tool for accurately predicting businesses' future successes or fai... Cały opis

Kod Libristo: 39198328

30 b

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54.16 zł

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Wouldn't it be great if you had a tool for accurately predicting businesses' future successes or failures and winners or losers based on something other than historical facts and figures about those businesses?...

Written by a leading business school professor, this book presents business executives, investors, students, educators, and others with that tool! "Market Segmentation" is the division of businesses' potential customers into groups based on a wide range of characteristics, including demographics, income and education levels, interests, and more. And "Needs-Based Market Segmentation," as presented in this book, is an innovative form of market segmentation that allows accurate forecasts of businesses' future competitive performance (successes and failures, winners and losers) by measuring today's consumer and business needs.

This book is the result of requests from students and business executives to have a document that summarizes material the author, Professor James R. Taylor, presented in MBA classes and executive education programs during his over forty-year teaching and research career at the University of Michigan's famed Ross School of Business. The book is cleverly written as a recounting of the real-life progression of a business school student named Bob as he learned about the Needs-Based Market Segmentation process in school and then used that process to make millions in the stock market and retire early. Are you the next Bob? Read and find out.