Code: 01246618
American Icon
by Bryce G Hoffman
American Icon is a gripping, fly-on-the-wall narrative of the Ford Motor Company's seemingly imminent collapse and astounding turnaround. It is also an in-depth case study of how Mulally, a Detroit outsider, transformed Ford's man ... more
- Language:
English - Binding: Paperback
- Number of pages: 304
Publisher: Random House USA Inc, 2013
- More about this
79.90 zł
RRP: 91.88 zł
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Book synopsis
American Icon is a gripping, fly-on-the-wall narrative of the Ford Motor Company's seemingly imminent collapse and astounding turnaround. It is also an in-depth case study of how Mulally, a Detroit outsider, transformed Ford's management, its cars, its public image, and an entrenched corporate culture filled with backbiting, politics, and personal vendettas.
Book details
Book category Books in English Economics, finance, business & management Industry & industrial studies Manufacturing industries
79.90 zł
- Full title: American Icon
- Author: Bryce G Hoffman
- Language: English
- Binding: Paperback
- Number of pages: 304
- EAN: 9780307886064
- ISBN: 0307886069
- ID: 01246618
- Publisher: Random House USA Inc
- Weight: 336 g
- Dimensions: 204 × 134 × 24 mm
- Date of publishing: 15. February 2013
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