Code: 01292493
Identifies five key types of visitors who attend museums and defines the internal processes that drive them there over and over again. This book shows not only how museums can increase their attendance and revenue, but also their ... more
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Identifies five key types of visitors who attend museums and defines the internal processes that drive them there over and over again. This book shows not only how museums can increase their attendance and revenue, but also their meaningfulness to their constituents.
Book category Books in English Reference, information & interdisciplinary subjects Museology & heritage studies
255.64 zł
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