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Book synopsis

Digitize your business operations both internally and externally with well-structured app design. Customers today turn to mobile when searching for their future vendor. This book is your step-by-step guide through the process of building mobile apps that meet their needs as well as the needs of your staff. Structure a mobile app that targets your company's specific needs and prepare your technical systems for eventual "bumps in the road". Before we start, we will check the reasons why your business needs a mobile app. Listing advantages and what makes a mobile app an ideal platform and resource for growing your serviceable available market and revenue. As many companies burn money on failed mobile app projects, we will review the best practices on how to outline your app ideas and create a mobile product roadmap. We'll explore the process to start mobile app development-from an initial idea to the final product. We'll look at the setbacks in development that can cost you a successful outcome, and we'll outline proven practices and features that lead to success no matter what industry you operate in. You'll understand the dynamics of mobile app development ,and the best ways to ensure that your mobile app serves your company's goal for further growth. Because any great business today starts with a solid digital foundation. Put theory into practical use by following some basic principles for your new digitized business with external and internal use of mobile apps. No matter if you want to develop a mobile app for your company's internal or external purposes, we'll outline pros and cons for outsourcing mobile development and the issues to pay attention to. If you decide to go with an external technical partner, we'll outline the most important aspects when choosing your outsourcing development partner. See exactly how these basic principles work and make them serve your goals. We'll cover how to troubleshoot common mobile app design, usability, and promotion issues. And finally, you'll future proof your mobile app, so your users don't abandon your app and serve as brand ambassadors.What You'll LearnLaunch and position your app in the marketDevelop apps for internal and external audiencesCollect and incorporate user feedbackWho This Book Is ForEntrepreneurs, business owners, directors, and executives wishing to grow their businesses and expand their reach in the market. Previous technological experience is helpful but not required.

Book details

Book category Books in English Computing & information technology Computer programming / software development Macintosh programming

• Full title: Mobile App Development for Businesses
• Subtitle: Create a Product Roadmap and Digitize Your Operations
• Author: Maja Dakic
• Language: English
• Binding: Paperback
• Number of pages: 255
• EAN: 9781484294758
• ID: 43096707
• Publisher: Springer, Berlin
• Dimensions: 235 × 155 mm
• Date of publishing: 14. September 2023

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