Code: 21369256
Experience Economy, With a New Preface by the Authors
by B. Joseph Pine Ii, James H. Gilmore
Time is limited. Attention is scarce. Are you engaging your customers?Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and services, or do they evoke something more--something visceral?Welcome ... more
- Language:
English - Binding: Hardback
- Number of pages: 368
Publisher: Harvard Business Review Press, 2019
- More about this
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Book synopsis
Time is limited. Attention is scarce. Are you engaging your customers?Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and services, or do they evoke something more--something visceral?Welcome to
Book details
131.65 zł
- Full title: Experience Economy, With a New Preface by the Authors
- Author: B. Joseph Pine Ii, James H. Gilmore
- Language: English
- Binding: Hardback
- Number of pages: 368
- EAN: 9781633697973
- ISBN: 1633697975
- ID: 21369256
- Publisher: Harvard Business Review Press
- Weight: 682 g
- Dimensions: 247 × 169 × 31 mm
- Date of publishing: 01. December 2019
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