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Opis

Advanced Technologies Management for Retailing: Frameworks and Cases contributes to our understanding of applications of new technologies and their impact on the design and development of point of sale systems and on consumers behavior. This volume covers a large range of topics that contribute to understanding consumers behavior in new computer-aided retailing environments, and how this influences buying behavior while providing useful knowledge on the management of these new technologies and on the management of the digital contents as a reliable teaching resource for teachers and researchers.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Business & management Management & management techniques

• Pełny tytuł: Advanced Technologies Management for Retailing
• Podtytuł: Frameworks and Cases
• Autor: Eleonora Pantano, Harry Timmermans
• Język: Angielski
• Oprawa: Twarda
• Liczba stron: 374
• EAN: 9781609607388
• ISBN: 9781609607388
• ID: 08793074
• Wydawca: IGI Global
• Waga: 1289 g
• Wymiary: 286 × 221 × 27 mm
• Data wydania: 30. June 2011

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