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Opis

The station book trade in Germany must currently face new challenges: the possible abandoning of opening hours, the shift of press sales to non-press outlets and above all, the concentration of book and press sales in large media and trading companies. Against the backdrop of historical developments, Peter Brummund analyses the specialities of this section of the book and press marketing business. He is the author of a number of important studies on this topic and has worked in the press for years, in publishing houses, and lately in his own national marketing and import business. This handbook is the first unique study of the branch offering concise knowledge on the station book trade, a subject much neglected until now. It demonstrates ideas and strategies on how the branch can develop further and secure its future even under the difficult market conditions. t market conditions.

Szczegóły książki

• Pełny tytuł: Bahnhofsbuchhandel
• Podtytuł: Von der Versorgung mit Reiseliteralien zum Premiumhandel für Zeitungen und Zeitschriften
• Autor: Peter Brummund
• Język: Niemiecki
• Oprawa: Twarda
• Liczba stron: 112
• EAN: 9783598213274
• ISBN: 3598213271
• ID: 12610941
• Wydawca: K.G. Saur Verlag
• Waga: 399 g
• Wymiary: 234 × 156 × 11 mm
• Data wydania: 25. April 2005

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