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Opis

How does globalization and an industry that generates increasingly individualized products affect the competitiveness of small businesses? How can a cleverly navigated fleet of small businesses outbid the corporate tanker? How can a platform of shoemakers turn the elitist bespoke shoe into an affordable quality product by applying modern technology? 'Big Strategies for Small Business' is a book for everyone looking for exemplary solutions for their company. Seven exceptional portraits of projects are presented by renowned writers and photographers, along with new models of cooperation for small businesses and trades of the future.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Business & management Ownership & organization of enterprises

• Pełny tytuł: Big Strategies for Small Business
• Podtytuł: Exceptional Projects in Europe
• Autor: H. Gogl, C. Schedler
• Język: Angielski
• Oprawa: Twarda
• Liczba stron: 334
• EAN: 9780230223318
• ISBN: 0230223311
• ID: 04552440
• Wydawca: PALGRAVE MACMILLAN
• Waga: 520 g
• Wymiary: 221 × 156 × 24 mm
• Data wydania: 07. May 2009

Ulubione w innej kategorii

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