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Opis

Average number of ads exposed to each day: 3000. Average number of ads exposed to by age of 65: 2 million. Average number of brand names memorised by a 10-year-old: 400. Worldwide advertising spend in 2006: $427 billion. In our consumer world, saturated by branded goods, is there any escape from the vice-grip of advertising on all our lives? Neil Boorman, journalist, brand consulatant (and recovering brand addict), draws on his vast professional and personal experience to build a compelling case for change. In Bonfire Of The Brands he assesses the impact of advertising on the individual, the broader implications for society as a whole and the consequences for the near future. If the industry won't give it up, is it time for the individual to take back control?

Szczegóły książki

Kategoria Książki po angielsku Society & social sciences Society & culture: general Cultural studies

• Pełny tytuł: Bonfire of the Brands
• Autor: Neil Boorman
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 261
• EAN: 9781847670878
• ISBN: 1847670873
• ID: 04285719
• Wydawca: Canongate Books Ltd
• Waga: 191 g
• Wymiary: 196 × 129 × 24 mm
• Data wydania: 07. August 2008

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