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Więcej informacji o Business Market Management

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• Ulubione w innej kategorii

Opis

Anderson builds the book around a framework of understanding, creating, and delivering value.Viewed from an international perspective--rather than a purely American one--Business Market Management draws upon best business practices, allowing readers to understand cultural and regional differences. Topics include: market sensing, understanding firms as customers, crafting market strategy, managing market offerings, business channel management, gaining customers, and sustaining reseller and customer relationships.For marketing directors, marketing managers, employees in marketing departments, customer service representatives, and owners/managers of firms, international or American.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Business & management

• Pełny tytuł: Business Market Management
• Podtytuł: Understanding, Creating, and Delivering Value
• Autor: James C. Anderson, James A. Narus, Das Narayandas
• Język: Angielski
• Oprawa: Twarda
• Liczba stron: 496
• EAN: 9780136000884
• ISBN: 0136000886
• ID: 01375196
• Wydawca: Pearson Education
• Waga: 818 g
• Wymiary: 239 × 185 × 22 mm
• Data wydania: 05. June 2008

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