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Opis

This book examines the rise of Chinese companies in international markets during the last two decades of rapid expansion of the Chinese economy. The fruit of a collaboration between two leading business schools, HEC Paris and the School of Economics and Management of Tsinghua University, it provides a comprehensive overview of the strategies of Chinese multinationals in terms of international marketing and branding, M&As and international joint ventures, management of technology, organization and human resource management, etc. The strategies of several well-known companies are described in detail, including Baosteel, Bird, Haier, Hisense, Huawei Technologies, Lenovo, Nuchtech, Petrochina, TCL, Tsingtao Brewery, Wahaha, Wanxiang, etc.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Business & management International business

• Pełny tytuł: Chinese Multinationals
• Autor: Jean-Paul Larcon
• Język: Angielski
• Oprawa: Twarda
• Liczba stron: 300
• EAN: 9789812835000
• ISBN: 9812835008
• ID: 05069323
• Wydawca: World Scientific Publishing Co Pte Ltd
• Waga: 572 g
• Wymiary: 238 × 162 × 23 mm
• Data wydania: 23. October 2008

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