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Opis

If you've been asked to get funding for a content strategy initiative and need to build a compelling case, if you've been approached by your staff to implement a content strategy and want to know the business benefits, or if you've been asked to sponsor a content strategy project and don't know what one is, this book is for you. Rahel Anne Bailie and Noz Urbina come from distinctly different backgrounds, but share a deep understanding of how to help your organization build a content strategy. This book provides practical advice on how to sell, create, implement, and maintain a content strategy, including case studies that show both successful and not so successful efforts.

Szczegóły książki

Kategoria Książki po angielsku Language Language: reference & general Writing & editing guides

• Pełny tytuł: Content Strategy
• Podtytuł: Connecting the Dots Between Business, Brand, and Benefits
• Autor: Rahel Anne Bailie, Noz Urbina
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 306
• EAN: 9781937434168
• ISBN: 1937434168
• ID: 12510133
• Wydawca: XML Press
• Waga: 576 g
• Wymiary: 235 × 191 × 17 mm
• Data wydania: 28. December 2012

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