Zobacz książki o podobnej tematyce

Więcej informacji o Crisis Communication in a Digital World

• Dane szczegółowe
• Opis
• Ulubione w innej kategorii

Za ten zakup dostaniesz 155 punkty

Opis

Crisis Communication in a Digital World provides an introduction to major crisis communication theories and issues management, using practical examples from Australia and New Zealand. The book examines how public relations can influence the nature of a crisis and the impact of its aftermath. It explores the role of PR specialists in different crisis situations - including natural disasters and morphing crises - and examines the challenges they face in a world where social media is a key source of communication. Readers are provided with an in-depth understanding of crisis communication and issues management through practical approaches, strategies and skills, which are supplemented by relevant theories based on evidence and experience. International perspectives have been included throughout to illustrate the impact of multinational companies on the digital world, including global media cycles and social media activism. Each chapter explores a different aspect of communications, including media, natural disasters and celebrity crises.

Szczegóły książki

Kategoria Książki po angielsku Society & social sciences Society & culture: general Cultural studies

• Pełny tytuł: Crisis Communication in a Digital World
• Autor: Mark Sheehan, Deirdre Quinn-Allan
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 350
• EAN: 9781107678231
• ISBN: 1107678234
• ID: 09204222
• Wydawca: Cambridge University Press
• Waga: 424 g
• Wymiary: 192 × 253 × 11 mm
• Data wydania: 15. April 2015

Ulubione w innej kategorii

---

---

---