Zobacz książki o podobnej tematyce

Więcej informacji o Disappearing Architecture

• Dane szczegółowe
• Opis
• Ulubione w innej kategorii

Za ten zakup dostaniesz 235 punkty

Opis

Media facades dominate the skylines of many of our cities. Advertisements aggressively compete for attention, creating a visually chaotic battlefield of logos, brand names, and flashing lights. Structures themselves recede into the background behind this visual confusion, withdrawing completely under giant billboards that are plastered with images and LED lights. In the visual order, architecture comes second, if at all, behind graphics and media messages. Building facades are now covered with flat images and advertisements which use savvy marketing schemes. More explicit images, brighter lights, and larger movements are now required to make an impact. As media facades are such a large part of the competitive communications industry, these facades have come to influence architectural practices which are in danger of succumbing to the demands of the ad industry. It is thus important to create a balance between media and architecture, which is mutually beneficial to both. Architecture can be preserved while advertisements can also flourish.

Szczegóły książki

Kategoria Książki po angielsku The arts Architecture

• Pełny tytuł: Disappearing Architecture
• Podtytuł: Reconnecting the City to its building fabric
• Autor: Vera Guo
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 220
• EAN: 9783639304954
• ISBN: 3639304950
• ID: 06837461
• Wydawca: VDM Verlag
• Waga: 327 g
• Wymiary: 229 × 152 × 13 mm
• Data wydania: 29. October 2010

Ulubione w innej kategorii

---

---

---