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Opis

In this book, we study brand choice problem via the following three perspectives: a company`s market share management, introduction of customers with different perspectives, and an analysis of an application domain which is illustrative of these issues. Our contributions following these perspectives include: (1) development of a stochastic differential-jump game (SDJG) model forbrand competition in a specific situation wherein market share is modeled by a jump-diffusion process, (2) a robust hierarchical logit/probit model for market heterogeneity, and (3) applications of logit/probit model to the dynamic pricing problem occurring inproduction-inventory systems with jump events. Our researchexplores the use of quantitative method of operations research tocontrol the dynamics of market share and provides a precise estimation method to integrate more detail information in discrete brand choice models.

Szczegóły książki

• Pełny tytuł: Discrete Brand Choice Models
• Podtytuł: Analysis and Applications
• Autor: Liyu Zhu
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 128
• EAN: 9783836461368
• ID: 07165757
• Wydawca: VDM Verlag Dr. Müller
• Waga: 240 g
• Wymiary: 220 × 150 × 9 mm
• Rok wydania: 2008

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