Kod: 05094608
This book offers a fast track route to understanding the organizational, economic and managerial pressures and constraints in managing global activities. It covers the key areas of strategic, marketing and financial priorities and ... więcej
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This book offers a fast track route to understanding the organizational, economic and managerial pressures and constraints in managing global activities. It covers the key areas of strategic, marketing and financial priorities and demands and the need for corporate social, cultural and operational awareness and responsibility. It contains examples and lessons from some of the world's most successful businesses, including ABB, Nissan and Mattel Inc, and ideas from the world's smartest thinkers, including Gary Hamel, Peter Drucker, Naomi Klein, Sumantra Ghoshal and Chris Bartlett. It also includes a glossary of key concepts and a comprehensive resources guide.
Kategoria Książki po angielsku Economics, finance, business & management Business & management International business
81.35 zł
Od roku 2008 obsłużyliśmy wielu miłośników książek, ale dla nas każdy był tym wyjątkowym.
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