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Opis

This text shows business students how to conduct reliable research and how to argue the soundness of their research approach. * A practical introduction to research methods for business students. * Gives students the ability to conduct reliable research on the basis of empirical field data. * Takes students through the research process systematically, from the initial definition of a research problem to the final presentation of results. * Demonstrates the interrelationships between the different stages in a research project. * Helps students to decide which methods are most appropriate. * Teaches students to think both critically and creatively about research methods. * Includes the most up--to--date methods, including use of the Internet and email. * Supported by real--life examples, cases and practical guidelines.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Business & management Management & management techniques

• Pełny tytuł: Guide to Management Research Methods
• Autor: Mandy van der Velde, Paul Jansen, Neil Anderson
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 264
• EAN: 9781405115124
• ISBN: 1405115122
• ID: 04954304
• Wydawca: John Wiley and Sons Ltd
• Waga: 390 g
• Wymiary: 229 × 153 × 20 mm
• Data wydania: 16. December 2003

Ulubione w innej kategorii

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